Data in Focus: Driving Evaluation Excellence

We are delighted to announce the next UK Evaluation Society conference will be held in May 2025, in the vibrant city of Glasgow. Join us to take a deep-dive into what makes evaluations truly insightful:  high-quality data. 

We are in the midst of a data explosion - transforming how we make decisions, predict trends, and improve efficiency. With ever-increasing capacities to harvest and store data, the challenge now is how to harness the breadth of quantitative and qualitative data to create meaningful value. 

Over three days, you will hear perspectives and ideas that push the boundaries on how we think about and use data in evaluation and the impact of new and emerging technologies. This hybrid event will kick-off with online sessions on day 1, followed by in-person sessions on days 2 and 3 - with keynote presentations and selected other content streamed daily.  

Conference Theme

The 2025 conference focuses on the vital role of data in delivering impactful evaluations that drive positive change. From commissioning to reporting, we will explore the data lifecycle in the evaluation process.

Re-thinking data in a modern world

Data may be at the heart of evaluation, but it doesn’t always get the attention it deserves - particularly when programmes or interventions are developed. In a world where data is more abundant and dynamic than ever before, is it time to rethink how we use data in evaluation?

With evaluators looking beyond traditional methods and embracing innovative approaches, the quality of data is paramount. It’s easy to become preoccupied with innovative methodology, spending significant time, energy, and resources, developing the best techniques for establishing causation, understanding impact, and identifying improvements in interventions.

But without high-quality data, even the most sophisticated methodologies can falter.

So, how can we translate data into good evidence? How can evaluators remain at the forefront of building evidence and providing high-quality insights? How can evaluation support meaningful data collection? How can evaluators support efforts to improve processes for monitoring data and combine datasets across different areas?

By redefining our relationship with data, we can unlock new possibilities for producing meaningful results that create impact and drive transformation.

Revolutionising data collection 

Advancements in technology and collection methods are revolutionising the quantitative and qualitative data landscape. A growing emphasis on peer researchers, lived experience, and trauma-informed approaches is providing a deeper understanding of individual experiences, sparking a wave of new data collection methods. 

While big data and AI offer enormous potential for generating real-time insights and rapid analysis, evaluators face a myriad of challenges and risks. Biases in algorithms, lack of specialist skills to interpret vast data sets, and privacy concerns are redefining how data is gathered and analysed. 

Understanding the pros and cons of these methods to evaluate the impact of policy choices, interventions on people’s everyday lives, and the use of services is a complex task. 

The conference will bring together professionals, leaders, academics and innovators from the civil service, non-profits, and the private sector to discuss bold new ideas, discover how big data and AI is reshaping analysis, and the impact of immersive data and participatory evaluation.

What to expect

The 2025 conference promises to shine a light on data - from numbers to narratives - illuminating unique insights, new techniques, and delving into what the future holds for evaluation in an increasingly data-driven world.

You’ll hear from inspiring keynote speakers, join thought-provoking panel discussions that challenge the status quo, take part in interactive workshops and tool shares, and gain insight from diverse voices.